Gucci is a luxury fashion house that is known around the world for its style and designs. The House of Gucci got its start in Florence, Italy in the early 1900's and has become one of the most recognizable brand names in today's competing luxury brand market. The Gucci brand is the second most recognizable brand in the world after Lvmh. The firm operates about 425 shop throughout the world and also has its designs in many of the high end group shop around the world.
The Gucci firm had gone through some tough times and in the 1970's the firm almost went bankrupt. But the firm survived and they have built an empire that last year did over billion worldwide. The firm has a iconic image because of any renowned people who used there products such as Jacqueline Onassis, Grace Kelly, and Audrey Hepburn. They helped make the firm a known luxury brand. In the 1980's the brand also suffered from the flood of cheap knockoff fakes that were being made in China. By the late 80's the firm had a great turnaround and they were very profitable.
Women Bags
Two areas were Gucci has made a big impact is in Watches were they acquired a watch licensee and they also have made a big impact in Fragrances. In 1998 the firm was named, "European firm of the year" for its financial and economic impact in the european market.
Gucci is normally associated with pop culture from the 70's Sister Sledge to today's rap star who frequently mention Gucci in there lyrics.
Gucci - The Handbags and the business collection 2008
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